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Wilbur Hsu

Wilbur Hsu is a Tāmaki Makaurau designer whose namesake brand draws upon his interest in his own heritage, linage and past.

 JIÛ was born from a desire to recreate something from the past and has a goal to create something to be kept and cherished. The collection is made from existing materials found throughout Aotearoa to bring you fine metals, jade and pure silk. Handmade locally in Tāmaki Makaurau.

The charms have been remade from two baby bracelets that were given at birth by his aunt in the mid 90’s. These bracelets were adorned with 10 charms - each possessing a significant meaning and purpose and ultimately to bring joy and protection.

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