I remember our first photoshoot was on a West Coast beach in the middle of winter. Pregnant, soaked socks and covered in black sand. The brand has been organically growing over the past three years, and I'm so excited to bring the label to Hamilton at Found Store!
"I was always obsessed with crafting and making while growing up. My Oma, Pietje van Oosterom (hence the brand name) was a machinist for Bendon and had a cupboard full of crafts which my sisters and I would get stuck into everytime we visited.After graduating from Whitecliffe with a degree majoring in fashion Design in 2014, I worked in the fashion industry as a menswear designer and then a production manager for Ingrid Starnes."
"Oosterom is for women who appreciate craft, desire effortlessness and look for a timeless wardrobe. I think subconsciously I'm designing for a Parisian woman living in Japan. Think elegant classic details, tangible textures with a twist of volume and unexpected moodiness. The Oosterom woman is whoever she wants to be, there are no rules."
"Fabric sourcing heavily influences my design process. I'm always in search of natural fibres, unique textures and often work with limited edition deadstock fabrics. References, specifically construction techniques, often stem from my love of vintage clothing. I spend as much time focusing on the beauty of the inside of a garment as the outside. Coming from a menswear background, I also love classic tailoring with a hint of feminism, whether its unexpected gathering or rounded volume. I think the Oosterom silhouette defines the brand."
The Penelope Blouse has been an all time favourite. Once of the first ever pieces I designed for the brand (we shot this one on that West Coast beach back in 2021). It goes to show that good design is timeless, statement pieces can be worked into an everyday wardrobe and individual styling is what brings out the personality and mood of the wearer."
"I adore the Bronwyn - Brixton - Black. Sarah Street is such a fantastic fellow designer up here in Auckland, she provided the shoes for our NZFW show last year. Love that these can be paired with cute socks or under billowing trousers."
"I recently visited Japan.. is pre Covid considered recent? Adored people watching in both Osaka and Tokyo, and the FOOD! Must go back."
"I'm more of a podcast gal to be honest, Business of Fashion, Super Creative (a fantastic podcast about creative women in Aotearoa) or See Also (two hilarious Australian gals talking about pop culture) for a bit of fun."
"Oat flat white, or a berry smoothie if I'm feeling adventurous. Bloody Mary if I'm feeling a bit dusty."
Negroni or a chilled red.
I watched The Secret Garden on repeat when growing up, would love to go down memory lane and watch it again. I'm also yet to watch Poor Things, I've heard Emma Stone is incredible, and the COSTUMES?!?
"Ockee in Ponsonby for delicious Korean, the owner Paulee (the SWEETEST) has also just opened a record bar named Namu, they have some fantastic cocktails! Other favourites include Celeste, Sake Bar Icco or anything Japanese."
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