There are some brands you discover and then there are brands that grow alongside you. Jassher is the latter. We’re incredibly proud to share our friend’s work with you.

We’ve known Jassher long before there was a website, long before there was a collection, back when jewellery was just an obsession with rocks, crystals and precious metals that started in childhood and never really left.

From saving up for a 14ct gold chain at thirteen to designing his first sterling silver ring at eighteen, this brand hasn’t appeared overnight. It’s been a lifelong pull toward the earth, toward permanence, toward meaning.

There’s something deeply personal threaded through the collection, Jassher’s love of gemstones began with his dad’s childhood rock and mineral collection, a legacy that now lives on in precious metals and sculptural forms. It’s community-built as well, supported by friends, collaborators and family, with his wife Tiffany as his biggest champion.

Modern heirlooms. Future artefacts.

Designed and made in Aotearoa.